Grands Vins Australiens par la Place de Bordeaux

Great Australian Wines by Place de Bordeaux

Australia at the top of the Place de Bordeaux: the September showcase for the Pacific giants


Every September, the Place de Bordeaux—the world's oldest and most prestigious wine trading network—organizes the "Beyond Bordeaux" campaign. While this historic market has long focused on French terroirs, it is now opening up to the world's greatest icons. Among them are the icons of...South Australia occupy a place of honor, embodying the power, precision and aging potential of Australian terroirs.

Penfolds : the stature of a global myth


An undisputed ambassador of Australian vineyards, the winery Penfolds is at the heart of these back-to-school marketing campaigns. Known for its multi-regional approach and its unparalleled expertise with Syrah (Shiraz) and Cabernet Sauvignon, the estate uses Bordeaux wine merchants to distribute some of its prestige cuvées internationally:


  • Penfolds Bin 169 : An exceptional Cabernet Sauvignon from the mythical terroir of Coonawarra, designed on a very Bordeaux profile which combines power, finesse and careful aging in French oak.
  • Its iconic vintages (Grange, Yattarna, St Henri) : Although Penfolds has its own network, the brand's strong presence in Bordeaux in September reinforces its status as a global collector's wine alongside the Premiers Grands Crus Classés.


Jim Barry: The Armagh, the excellence of Clare Valley

A pioneer in the Clare Valley region north of Adelaide, the Jim Barry family made their debut on the Place with their star vintage:

  • The Armagh Shiraz Originating from a single plot planted in 1968 with low yields, this 100% Shiraz is one of the most sought-after wines on the continent. It has been available to Bordeaux wine merchants since 2020. The Armagh It has impressed critics with its aromatic depth, silky tannins and perfect balance between richness and freshness.


Wynns Coonawarra Estate: the legend of Terra Rossa

Wynns is one of the oldest and most illustrious estates in the Coonawarra region, famous for its unique red limestone soil.

  • John Riddoch Cabernet Sauvignon Produced only in exceptional vintages and from a rigorous selection of the best plots of land.domaine (less than 1% of the harvest), this great wine has made a brilliant entry into the Bordeaux market. Crafted by winemaker Sue Hodder, it represents the pinnacle of Australian Cabernet Sauvignon: structure, complexity, notes of blackcurrant and eucalyptus, and exceptional aging potential.


A prestigious canal for the Southern Hemisphere

For these major Australian estates, going through the network of Bordeaux brokers and merchants in September guarantees distribution to the world's leading collectors, restaurateurs, and wine merchants. It's the ultimate recognition that these bottles rival the greatest terroirs of the Old World.

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